Scott Monty to Present at Module 09 Midwest Digital Conference

We’ve received considerable positive feedback on our lineup for this year’s conference and we’re excited to be able to add to that with the following update:

Scott Monty, Digital & Communications Manager for Ford Motor Company has graciously agreed to join our lineup for this year’s Midwest Digital Conference as a presenter. In his segment he’ll be discussing how to properly design and execute a coordinated social media strategy within your organization. A subject in which he’s most certainly well versed.

Much has been said about Ford’s innovative marketing strategy amidst the current automotive industry’s financial woes. At the forefront of such timely innovation is Scott Monty and his social media savvy marketing focus. You can read about his perspectives at ScottMonty.com

Scott is a marketing and communications professional focused on the digital industry – specifically on social media. His career spans a number of industries such as healthcare, pharma, biotech, travel, automotive, tech, and communications, and includes a wide range of clients, from start-ups to Fortune 500 companies.

Scott is currently the head of social media for Ford Motor Company, where he holds the title Global Digital & Multimedia Communications Manager. While his role is based in the Corporate Communications area, he is a strategic advisor on all social media activities across the company. From blogger relations to marketing support to customer service to internal communications and more, social media touches many facets of Ford business, and Scott is there to ensure it is consistent across all of them.

We’re excited to be able to add Scott’s voice to our program of distinguished presenters and offer our audience perspectives and practical insight that can benefit us all as professionals.

We look forward to seeing you all the conference on April 10.

Module 09 Digital Conference highlights:
Our goal is to help companies respond to new media communication challenges including:

• Why should I care about the digital landscape in 2009 (and beyond)?
• Which technologies are right for my needs?
• How do I manage communication via the digital space?
• How do I measure my return on investment?

Featured sessions will provide practical approaches to meet these challenges by using readily available digital tools:

• How to evaluate and integrate new technologies and trends for your business
• Selecting the right digital channels to broadcast your message
• Your digital mindset: How to create your online presence
• Digital marketing’s global impact

Social Media Symposium: How to responsibly & effectively broadcast your message over the social media channel

• Relationship management via the social media sphere
• Learning to listen: How to hear your customers and join the discussion
• Making social media work for your brand

For more information about the Module 09 Digital Conference, please visit the conference web site or contact us.