Amber Naslund Discusses the Importance of Online Community Building at the Module 09 Conference

Say what you will, but it’s clear that online interaction, in one form or another, is here to stay. More and more, people are utilizing social media platforms to communicate with one another every day. As a result, many businesses wonder what social media can do for them and how they can best utilize it.

Amber Naslund, Director of Community for Radian 6, says it’s all about building a sense of community around your brand that is just as strong inside your company as it is outside.

At this year’s Midwest Digital Conference, Amber’s presentation is entitled: Building Internal & External Communities Online.

In it, she’ll be discussing of the different aspects of community building, the skills you need in a community manager, and how social media is driving us to communicate better internally than ever before.

Amber Naslund is a social media and marketing upstart, and the Director of Community for Radian6, where she’s responsible for client engagement, community building, and helping companies tap the potential of online reputation management, customer engagement, and social media monitoring. She’s spent the last decade or so raising over $60mm for non-profit organizations, building brands for companies large and small, and messing with all things online.

Amber blogs at Altitude Branding, focusing on brand building and social media marketing for business. She’s also an author of Radian6’s PowerShift blog, a contributor to the popular Marketing Profs Daily Fix blog, and she keeps her personal blog at Innacurate Reality.

Join Amber as she explains why community management is really a blend of business development, customer service, and the characteristics that communities want to see in the people holding these positions at the Module 09 Midwest Digital Conference, April 10, 2009.

Read more about Amber Naslund and all of this year’s conference presenters here.

Module 09 Digital Conference highlights:
Our goal is to help companies respond to new media communication challenges including:

• Why should I care about the digital landscape in 2009 (and beyond)?
• Which technologies are right for my needs?
• How do I manage communication via the digital space?
• How do I measure my return on investment?

Featured sessions will provide practical approaches to meet these challenges by using readily available digital tools:

• How to evaluate and integrate new technologies and trends for your business
• Selecting the right digital channels to broadcast your message
• Your digital mindset: How to create your online presence
• Digital marketing’s global impact

Social Media Symposium: How to responsibly & effectively broadcast your message over the social media channel

• Relationship management via the social media sphere
• Learning to listen: How to hear your customers and join the discussion
• Making social media work for your brand

For more information about the Module 09 Midwest Digital Conference, please visit the conference web site or contact us.