Amber Naslund Discusses the Importance of Online Community Building at the Module 09 Conference

Say what you will, but it’s clear that online interaction, in one form or another, is here to stay. More and more, people are utilizing social media platforms to communicate with one another every day. As a result, many businesses wonder what social media can do for them and how they can best utilize it.

Amber Naslund, Director of Community for Radian 6, says it’s all about building a sense of community around your brand that is just as strong inside your company as it is outside.

At this year’s Midwest Digital Conference, Amber’s presentation is entitled: Building Internal & External Communities Online.

In it, she’ll be discussing of the different aspects of community building, the skills you need in a community manager, and how social media is driving us to communicate better internally than ever before.

Amber Naslund is a social media and marketing upstart, and the Director of Community for Radian6, where she’s responsible for client engagement, community building, and helping companies tap the potential of online reputation management, customer engagement, and social media monitoring. She’s spent the last decade or so raising over $60mm for non-profit organizations, building brands for companies large and small, and messing with all things online.

Amber blogs at Altitude Branding, focusing on brand building and social media marketing for business. She’s also an author of Radian6’s PowerShift blog, a contributor to the popular Marketing Profs Daily Fix blog, and she keeps her personal blog at Innacurate Reality.

Join Amber as she explains why community management is really a blend of business development, customer service, and the characteristics that communities want to see in the people holding these positions at the Module 09 Midwest Digital Conference, April 10, 2009.

Read more about Amber Naslund and all of this year’s conference presenters here.

Module 09 Digital Conference highlights:
Our goal is to help companies respond to new media communication challenges including:

• Why should I care about the digital landscape in 2009 (and beyond)?
• Which technologies are right for my needs?
• How do I manage communication via the digital space?
• How do I measure my return on investment?

Featured sessions will provide practical approaches to meet these challenges by using readily available digital tools:

• How to evaluate and integrate new technologies and trends for your business
• Selecting the right digital channels to broadcast your message
• Your digital mindset: How to create your online presence
• Digital marketing’s global impact

Social Media Symposium: How to responsibly & effectively broadcast your message over the social media channel

• Relationship management via the social media sphere
• Learning to listen: How to hear your customers and join the discussion
• Making social media work for your brand

For more information about the Module 09 Midwest Digital Conference, please visit the conference web site or contact us.

Damian Rintelmann Helps Companies See The (Digital) Light at Module 09

In our current economic climate, more now than ever, companies need practical advice on how to stay abreast of marketing trends (while avoiding the fads), increase their communication efficiency and maximize their dollar.

It’s for this reason that we’re excited to announce conference presenter Damian Rintelmann’s topic: How To Develop Innovative Digital Strategies With Social Media and Technology

“Many organizations think of the online space like a magic eight ball—they expect to peer into it and be told that Facebook (or Twitter) is right for them. The truth is there aren’t any easy answers. To be effective, social media must be a part of a bigger equation.”

In his presentation, Damian will explore how the best digital executions weave solid strategy with well-executed tactics to achieve measurable results. And why focus on (and knowledge of) your audience, timing, and goals is prerequisite.

In nearly 10 years of working on the Internet and in telecommunications, Damian has worked with numerous memorable brands like General Motors, Proctor & Gamble, Coca-Cola and more. Technology moves at light speed these days, but Damian moves faster. How else could he have scored a hat trick at Joe Louis Arena?

Read more about Damian Rintelmann and all of this year’s conference presenters here.

Module 09 Digital Conference highlights:
Our goal is to help companies respond to new media communication challenges including:

• Why should I care about the digital landscape in 2009 (and beyond)?
• Which technologies are right for my needs?
• How do I manage communication via the digital space?
• How do I measure my return on investment?

Featured sessions will provide practical approaches to meet these challenges by using readily available digital tools:

• How to evaluate and integrate new technologies and trends for your business
• Selecting the right digital channels to broadcast your message
• Your digital mindset: How to create your online presence
• Digital marketing’s global impact

Social Media Symposium: How to responsibly & effectively broadcast your message over the social media channel

• Relationship management via the social media sphere
• Learning to listen: How to hear your customers and join the discussion
• Making social media work for your brand

For more information about the Module 09 Midwest Digital Conference, please visit the conference web site or contact us.

Charlie Wollborg to Moderate the Module 09 Midwest Digital Conference Panel

As we move closer to the conference date on April 10th we are pleased by the continued enthusiasm for our program of presenters and topics. And we can now add one more fantastic name to that group: Charlie Wollborg, who will be lending his voice as panel moderator to this year’s conference lineup.

Charlie opened the doors on Curve Detroit Advertising, Marketing & Design after being thrown out of several well respected ad agencies. As a writer, designer and strategist, he has delivered blue sky ideas and bottom line results for blue chip local and national clients including: Saturn, Mazda, Boyne, Sanders Candy and Blue Cross.

He is a sought after keynote speaker for his lively presentations on branding, marketing and social networking. He helps smart companies stay on top of what’s new, what’s now and what’s next in the world of business.

In keeping with the highly interactive theme of social media, this year’s panel discussion will be conducted in tandem with a moderated online discussion. Real-world and virtual attendees will be invited to participate in the ongoing conversation via Twitter where they can ask questions, engage the Twitterverse (and fellow conference goers) and share their opinions on a wide range of topics. Our online moderators will be monitoring the trends and feeding the most active topics to the live panel moderator to influence the on-stage discussion in real-time. We’re positive the interactive panel discussion format will be sure to educate and delight.

Read about Charlie Wollborg and all of this year’s conference panel, here.

Module 09 Digital Conference highlights:
Our goal is to help companies respond to new media communication challenges including:

• Why should I care about the digital landscape in 2009 (and beyond)?
• Which technologies are right for my needs?
• How do I manage communication via the digital space?
• How do I measure my return on investment?

Featured sessions will provide practical approaches to meet these challenges by using readily available digital tools:

• How to evaluate and integrate new technologies and trends for your business
• Selecting the right digital channels to broadcast your message
• Your digital mindset: How to create your online presence
• Digital marketing’s global impact

Social Media Symposium: How to responsibly & effectively broadcast your message over the social media channel

• Relationship management via the social media sphere
• Learning to listen: How to hear your customers and join the discussion
• Making social media work for your brand

For more information about the Module 09 Midwest Digital Conference, please visit the conference website or contact us.

Chris Brogan Offers Insights Into Online Business Communication at the Module 09 Midwest Digital Conference

Increasingly, digital media continues to change the way we interact with one another as a seeming limitless procession of options are offered to the business leader each day. Staying on top of the trends while maintaining marketing best practices can, therefore, seem like a daunting task. In the midst of such a challenge to the modern business, we are proud and excited to present Module 09 Midwest Digital Conference attendees with one of new media’s chief voices: Chris Brogan.

Chris Brogan is President of New Marketing Labs, a new media marketing agency, as well as the home of the New Marketing Summit conferences and New Marketing Bootcamp educational events. He helps large and mid-sized businesses understand how to use social media tools like blogging, social networks, community platforms and more to build business value for marketers, sales organizations and internal collaboration in general.

Chris is a ten-year veteran of using social media and technology to build digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes articles, and makes media of all kinds at chrisbrogan.com, a blog in the top 20 of the Advertising Age Power150, and in the top 100 on Technorati.

Chris’ presentation at this year’s conference is entitled, “You Shall Know Us By Our Dial tone: Presence in Business Communications.”

There are two possible reasons Barack Obama won the US Presidential election: one is that he had more money and spent it better than his opponent. The other is that he reached out to people via social networks, cell phones, text messaging, Facebook, and all the other places where people spend time that aren’t a traditional landline phone. If you’re cynical, you go for reason 1. If you’re a futurist, you break down reason 2 and figure out how to move forward.

You don’t have time for the future. You have to sell more product. You’ve got things to do. Your inbox is filling up. Your budget is cut. You’re looking for results and it’s not the time to plant a slow-growing forest for future trees. So let’s not go that way.

Join Chris Brogan for a fast-moving discussion on how presence, social software, and the new velocity of online business communications is shaping the way you’ll do business in 2009 and beyond at Module 09 Midwest Digital Conference, April 10, 2009.

Read more about Chris Brogan and all of our presenters at this year’s conference here.

Module 09 Digital Conference highlights:
Our goal is to help companies respond to new media communication challenges including:

• Why should I care about the digital landscape in 2009 (and beyond)?
• Which technologies are right for my needs?
• How do I manage communication via the digital space?
• How do I measure my return on investment?

Featured sessions will provide practical approaches to meet these challenges by using readily available digital tools:

• How to evaluate and integrate new technologies and trends for your business
• Selecting the right digital channels to broadcast your message
• Your digital mindset: How to create your online presence
• Digital marketing’s global impact

Social Media Symposium: How to responsibly & effectively broadcast your message over the social media channel

• Relationship management via the social media sphere
• Learning to listen: How to hear your customers and join the discussion
• Making social media work for your brand

For more information about the Module 09 Midwest Digital Conference, please visit the conference web site or contact us.

Scott Monty to Present at Module 09 Midwest Digital Conference

We’ve received considerable positive feedback on our lineup for this year’s conference and we’re excited to be able to add to that with the following update:

Scott Monty, Digital & Communications Manager for Ford Motor Company has graciously agreed to join our lineup for this year’s Midwest Digital Conference as a presenter. In his segment he’ll be discussing how to properly design and execute a coordinated social media strategy within your organization. A subject in which he’s most certainly well versed.

Much has been said about Ford’s innovative marketing strategy amidst the current automotive industry’s financial woes. At the forefront of such timely innovation is Scott Monty and his social media savvy marketing focus. You can read about his perspectives at ScottMonty.com

Scott is a marketing and communications professional focused on the digital industry – specifically on social media. His career spans a number of industries such as healthcare, pharma, biotech, travel, automotive, tech, and communications, and includes a wide range of clients, from start-ups to Fortune 500 companies.

Scott is currently the head of social media for Ford Motor Company, where he holds the title Global Digital & Multimedia Communications Manager. While his role is based in the Corporate Communications area, he is a strategic advisor on all social media activities across the company. From blogger relations to marketing support to customer service to internal communications and more, social media touches many facets of Ford business, and Scott is there to ensure it is consistent across all of them.

We’re excited to be able to add Scott’s voice to our program of distinguished presenters and offer our audience perspectives and practical insight that can benefit us all as professionals.

We look forward to seeing you all the conference on April 10.

Module 09 Digital Conference highlights:
Our goal is to help companies respond to new media communication challenges including:

• Why should I care about the digital landscape in 2009 (and beyond)?
• Which technologies are right for my needs?
• How do I manage communication via the digital space?
• How do I measure my return on investment?

Featured sessions will provide practical approaches to meet these challenges by using readily available digital tools:

• How to evaluate and integrate new technologies and trends for your business
• Selecting the right digital channels to broadcast your message
• Your digital mindset: How to create your online presence
• Digital marketing’s global impact

Social Media Symposium: How to responsibly & effectively broadcast your message over the social media channel

• Relationship management via the social media sphere
• Learning to listen: How to hear your customers and join the discussion
• Making social media work for your brand

For more information about the Module 09 Digital Conference, please visit the conference web site or contact us.

National Digital Experts Bring the Future of Social Media to Detroit this April

DETROIT, February 9, 2009 — Module LLC will host the Module 09 Midwest Digital Conference to be held April 10, 2009 in Detroit, Michigan. Professionals from around the country will gather together to discuss the future of digital media and its related impact on business.

The conference is designed for both professionals and students in marketing, public relations and business development. Attendees will gain practical knowledge and a greater understanding of how digital technology can be applied to strengthen communication across all audiences — both inside and outside an organization.

“The digital landscape is changing at an extraordinary rate,” commented Adrian Pittman, Conference Chairman. “To keep pace, business leaders need to appreciate the tools available … how to navigate and connect their organization’s content creators with external audiences.” Pittman is a 16-year marketing veteran and founding partner of Module LLC.

Pittman added, “In the spirit of the conference theme, attendees will impact what’s covered on stage. We will use the latest trend-tracking software to monitor, in real time, which items interest our audience most … then immediately feed those relevant topics to our speakers. We’ll leverage the interactive conversation, bringing added value to both the audience and our digital experts.”

Featured presenters include:

• Chris Brogan, ChrisBrogan.com, a ten-year veteran of using social media and technology to build digital relationships for businesses, organizations, and individuals.
• Marcel Lebrun, Radian6.com, the CEO of Radian6, is a serial entrepreneur with a decade of experience with technology start-ups and an understanding of how technology impacts business.
• Shannon Paul, Hockeytownblog.com, is enthralled with communications issues and new media, and currently creates content and social media strategies to help the Detroit Red Wings broaden its fan base.

Module 09 Digital Conference highlights:
Our goal is to help companies respond to new media communication challenges including:

• Why should I care about the digital landscape in 2009 (and beyond)?
• Which technologies are right for my needs?
• How do I manage communication via the digital space?
• How do I measure my return on investment?

Featured sessions will provide practical approaches to meet these challenges by using readily available digital tools:

• How to evaluate and integrate new technologies and trends for your business
• Selecting the right digital channels to broadcast your message
• Your digital mindset: How to create your online presence
• Digital marketing’s global impact

Social Media Symposium: How to responsibly broadcast your message over the social media channel

• Relationship management via the social media sphere
• Learning to listen: How to hear your customers and join the discussion
• Making social media work for your brand

For more information about the Module 09 Digital Conference, please visit the conference web site or contact us.